Adamson Systems Engineering has announced a significant new addition to its global team, appointing Thaddeus Sundar Raj as Sales Manager for the SAARC region. This strategic move underscores Adamson’s commitment to strengthening its presence across key territories, including India, Sri Lanka, Nepal, Bangladesh, the Maldives, and Pakistan.
Thaddeus brings with him over a decade of experience in the professional audio industry, having held senior roles at leading global brands. Most recently, he served as National Sales Manager at Harman India, where he was instrumental in driving growth and forging strong relationships across the region’s diverse markets.
“Thaddeus is a dynamic and highly respected figure in the industry,” said Lee Stevens, Director of Sales, APAC. “His deep understanding of the SAARC market, combined with his technical expertise and customer-first approach, makes him the ideal person to lead the SAARC regional expansion during this time of heavy growth. Having known and worked with Thaddeus in previous roles, I’ve always held him in high regard. To have him on my APAC team is a complete honor.”
This appointment marks a pivotal step in Adamson’s broader strategy to deliver innovative loudspeaker and technology solutions, as well as exceptional service to its partners and clients throughout Asia-Pacific. With Thaddeus at the helm of the SAARC region, the company is poised to explore new opportunities, strengthen its distribution network, and elevate its brand presence in one of the world’s most vibrant audio markets.
Thaddeus expressed huge excitement and enthusiasm for the new role:
“Adamson has a rich heritage of engineering excellence and a forward-thinking approach to sound reinforcement. I’m excited to join the team at such a transformative time and look forward to building strong, lasting partnerships across the region.”
Adamson continues to be a trusted name in high-performance loudspeaker systems, audio technology, design, and manufacturing, with a 40-year legacy rooted in innovation, quality, and global collaboration. With the runaway success of the Adamson flagship product range, Vergence Group_, the VGt and VGs are both in high demand across the APAC region.